One great idea a day.
Two minutes to think about it.
A line from Confucius, the Dhammapada, Montaigne, Emerson, Thoreau and more by text at 7am - in their own words, something to carry into your day.
Start my daily idea - A$3.99 per weekA$3.99 per week, renews each week until you cancel · about 57c a day · reply STOP to cancel
- 7am your time
- No app needed
- Secure Stripe checkout
- Cancel anytime
There are plenty of great books and only so many hours in a day. One passage each morning lets you spend a little time with a great thinker.
What you get every morning
East and West
Ancient China and India, the Greeks, French moralists and American essayists - many great voices, one idea at a time.
The real words
Quoted word for word from the books themselves, with the chapter it comes from - never a paraphrase or an invented quote.
Something to think about
An idea to turn over through the day - better than a scroll through the news.
No app, no feed
A plain text message at 7am. Nothing to install.
Made for you if...
- You're curious but short on time to read the classics
- You want something better than doom-scrolling first thing
- You enjoy a good question more than a quick answer
- You like variety - different thinkers, different traditions
How it works
- Subscribe in a minute. Secure Stripe checkout - enter your mobile and your state.
- Get a welcome text. It confirms you're in and when your first message arrives.
- Wake up to it. One message at 7am your time, every day. Reply STOP whenever you like.
Simple pricing
A$3.99
per week - about 57c a day
- Confucius, Lao Tzu, Plato, Aristotle, Montaigne, Emerson and more, quoted word for word
- Over 1,000 different passages - years of mornings without a repeat
- Arrives at 7am in your state's time zone
- Cancel anytime: just reply STOP
Questions
Is it religious?
No. It draws on thinkers from many traditions, presented as ideas to consider, not beliefs to adopt.
Who will I be reading?
Confucius, Lao Tzu, the Dhammapada, Plato, Aristotle, Montaigne, Francis Bacon, La Rochefoucauld, Emerson, Thoreau and more.
When does the message arrive?
At 7am in your state's time zone, every day. You tell us your state at checkout.
Do I need an app or a smartphone?
No. It is an ordinary text message, so it works on any Australian mobile - nothing to download, no account, no password.
How do I cancel?
Reply STOP to any message. Messages stop straight away and you are not charged again. No phone calls, no forms.
How much does it cost?
A$3.99 per week, charged automatically each week by Stripe until you cancel.
Is my payment secure?
Payment is handled by Stripe, used by millions of businesses. Your card details go straight to Stripe; we never see or store them.
Anything else? Email [email protected].
Start your mornings with a better thought
Start my daily idea - A$3.99 per weekA$3.99 per week, renews each week until you cancel · about 57c a day · reply STOP to cancel
A$3.99 per week, auto-renewsStart now